UNITED IS THE WAY - WE CREATE LASTING CHANGE
WORKPLACE GIVING CAMPAIGN

BEFORE:  BUY IN
Your first step is to work with your CEO to establish a top-level team.  Support from the top demonstrates to employees your company's firm commitment to the campaign.  Get your CEO to endorse the campaign.​

STEP 1: SET CAMPAIGN GOAL & INCENTIVE STRUCTURE
Once you decide you are running a campaign, determine the parameters of your campaign to set yourself up for success.

To get the most out of incentives, consider how to best structure them for your campaign. 

STEP 2: UTILIZE UNITED WAY RESOURCES​

United Way is here to support your campaign!  We offer robust resources to help you become advocates for United Way and tools to help you educate others about our work in the community.​  Utilize the link to the Campaign Toolkit below.  

STEP 3: PLAN ACTIVITIES AND ENGAGEMENT DAYS 
Hosting activities and engagement days gets your company excited during campaign.  When employees are engaged and able to get excited about giving they are more likely to make a pledge.

STEP 4: COMMUNICATE

Think of all the avenues your organization distributes information to it's employees to make sure the campaign is communicated to everyone.

STEP 5: THE ASK

The number one reason given by people for not participating in a campaign is because they aren't asked - which makes your role very important for making sure that all employees are asked to participate and make a donation.

STEP 6: RECOGNIZE

At the end of your campaign make sure that our recognize and thank all employees and volunteers for their support of United Way and our community.

STEP 7: CELEBRATE

Celebrate your campaign and plan year-round United Way activities to make donors aware of the impact of their gift.  ​​​​